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Andrew Dawson

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Rebranding Done Right: UK Companies Showing the Power of a Creative Refresh

admin6 months ago6 months ago07 mins mins

When it comes to rebranding, it’s not just about giving your logo a facelift or picking a new colour palette. It’s about evolving. It’s about stepping into a new version of your brand that better represents where you’re headed, not where you’ve been. In the UK, we’ve seen some truly clever and gutsy rebrands recently….

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Creative UX: How Design Thinking Transforms Business Outcomes

admin6 months ago6 months ago06 mins mins

Ever had a moment where you landed on a website, and within seconds you just felt like you were in the right place? The layout clicked. The buttons did what you expected. The experience was smooth, maybe even delightful. That’s not magic. It’s creative UX design powered by design thinking. And yes, it’s changing the…

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Animating Your Brand: How Motion Graphics Boost Marketing ROI

admin6 months ago6 months ago06 mins mins

Marketing is noisy. It feels like every brand is shouting over the other on social media, through email campaigns, in ads, in videos. Everywhere. So the big question is: how do you cut through the noise and actually get people to care? One powerful answer? Motion graphics. Let’s talk about how a splash of animation…

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Visual Identity in Branding: Why Consistency is Key to Consumer Trust

admin6 months ago6 months ago07 mins mins

There’s something oddly comforting about spotting a brand you know and instantly recognising it. Whether it’s from a logo, a distinct colour palette, or even the style of imagery they use. That click of familiarity? That’s the power of consistent visual branding at work. And in today’s fast-moving digital world, where attention is fleeting and…

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Beyond Templates: How Custom Creative Drives Brand Growth

admin6 months ago6 months ago07 mins mins

Let’s be honest. Templates have their place. They’re quick, affordable, and easy to use for anyone with a tight deadline or limited budget. But if we’re talking about long-term brand growth and carving out a distinct market presence, especially here in the UK’s noisy digital space, templates quickly hit their ceiling. I’ve worked with dozens…

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Bridging the Gap: Aligning Your Visual Identity with Business Goals in 2025

admin6 months ago6 months ago07 mins mins

Let’s be honest. Most brand refreshes fall flat. They’re shiny, expensive… and often useless when it comes to moving the needle. Sound familiar? You’re not alone. Across the UK, businesses are pouring time and money into rebrands that look great on Behance but fail to translate into actual business impact. As 2025 rolls in and…

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From Scroll-Stopping to Storytelling: What UK Brands Get Wrong on Social Media

admin6 months ago6 months ago06 mins mins

Every time I scroll through my feed, it’s the same thing: brands scrambling for eyeballs with TikTok trends, stale memes, or rapid-fire “engagement hacks” that feel more like gimmicks than marketing. If you’ve noticed this too, you’re not alone. It’s like social media’s turned into a digital marketplace of who can shout the loudest, not…

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The UK’s Most Overlooked Marketing Asset? Your Internal Communications

admin6 months ago6 months ago06 mins mins

When most people think about marketing assets, their minds go straight to the usual suspects. Ad campaigns, websites, slick social media content. But here’s a little secret that creative agencies across the UK are catching on to: your most underused, overlooked, and ridiculously potent marketing tool might be sitting right under your nose. It’s not…

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Why Your Brand Feels Stuck — And How Smarter Design Can Get It Moving

admin6 months ago6 months ago06 mins mins

Ever feel like your brand just isn’t hitting the mark anymore? Like you’re pushing out posts, tweaking your website, maybe even revamping your logo. But nothing’s really clicking? You’re not alone. From startups to legacy companies, so many brands hit a wall where things feel… stuck. And more often than not, the culprit is right…

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Beyond the Slide Deck: How to Turn Presentations into Brand-Building Tools

admin6 months ago6 months ago06 mins mins

Let’s be honest: most business presentations are soul-draining. You know the kind. Slide after slide of bullet points and stock images, delivered in monotone, met with glazed eyes. It’s not that the content doesn’t matter; it’s that the delivery gets lost in a sea of sameness. And for creative agencies, especially in the UK, that’s…

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